TAG BOOKS

As Product & Communications Manager at TAG Livros, one of Brazil’s leading book subscription brands. During this time, I launched a series of celebrity-led book clubs that not only doubled revenue but also elevated the brand’s cultural relevance. Leading the communications team, I helped amplify TAG’s presence in the media and shaped its voice across channels. I also built multi-platform strategies, combining user-generated content, AI-powered videos, and native formats on TikTok and YouTube — all designed to expand reach, spark engagement, and connect the brand more deeply with its community.

To launch TAG’s summer season, we brought giant AR books to life over Guanabara Bay, Rio de Janeiro, with the tagline “Grab the book off the shelf, bring it to life.” The campaign generated buzz across digital platforms. At same time, to position the brand as a true authority on reading, we also created Brazil’s first Reading Party, transforming literature into a collective and celebrated cultural experience. Another project was the launch of influencer and creative director Marcela Ceribelli’s first book club, in collaboration with TAG.

Vivara

Marisol