Hi, I’m Tatiana Cruz - a seasoned journalist turned branded content specialist with over 10 years’ experience. I help brands connect with culture by leading cross-functional teams or crafting content that entertains, engages, and delivers real results.

Throughout my journey, I’ve worked in fast-paced advertising environments and, more recently, experienced the client side - contributing to digital marketing strategies and product decisions.

I believe every project should bring together three essential layers: impact, entertainment, and performance. This trio is what guides my path in branded content.