VIVARA

As Head of Content for Vivara - the largest jewellery brand in Brazil - I was able to bring together multiple skills in one role. I established a dedicated content hub within Curious agency to deliver 360° campaigns, brand manifestos, retail strategies, and packaging content. I led a multidisciplinary team of motion designers, art directors, community managers, and copywriters.

I also led the repositioning of Life by Vivara, one of the brand’s key lines, resulting in a 50% increase in sales and a 90% uplift in engagement. In addition, I contributed to go-to-market strategies and cross-channel content planning.

I led content and copy for key campaigns at Life by Vivara, including the launch of the Spring Collection with the tagline “Have you dressed as yourself today?”, inviting women to express their individuality through fashion. For the Life Scarves campaign, we introduced the playful tagline “Tie yourself to this trend”, combining seasonal style with a sense of light-hearted elegance. I also worked on the brand’s 60th anniversary campaign, featuring Gisele Bündchen, who shared her long-standing connection with Vivara in a tribute to its legacy and innovation.

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